Always think outside the box

With a degree in Industrial Engineering and Operations Research (IE/OR) you may be wondering why I'm in the creative business? As someone who excelled in math and science engineering seemed like the logical path. After all, engineering is a great career, right? It certainly is, but just not for me. I soon discovered that my true passion lay in the creative realm. So when I had the chance to transition from Research to Marketing, I seized it! I immersed myself in the world of graphic design, eagerly exploring the possibilities offered by Adobe's Creative Suite. My journey began with print, gradually evolving into the digital landscape, where I found my true calling as a UX/UI Designer — marrying my love for design with my aptitude for data analysis. Interestingly, my background in IE/OR grounded me in analytical methods and a holistic approach to problem-solving, improving systems as a whole, rather than fixating on individual components — sounds a little like UX to me!

I was fortunate enough to work for a small company where I could wear many hats — designer, marketer, strategist, researcher, manager/mentor, and experience builder. As an individual contributor, I elevated the brand experience to a uniquely ownable presence that aligned with our core values and resonated with our target audience. As a manager and mentor I fostered a collaborative, innovative, creative environment that empowered individuals to think beyond the pixels and to surpass creative boundaries.

Outside of work, I found fulfillment as a fitness instructor where I could help people get healthy and realize their best selves. I love walking my dog, Dublin and golfing with my husband and friends. I'm proud to hold the title of the women's Club Champion, two consecutive years.