May 2021

Creative campaign

Campaign Manifesto

What if… weight loss wasn’t temporary

Let’s face it, you’ve tried diets before and you’ve lost weight, but you’ve always gained it back. Why? Because a lot of programs only give you a temporary solution and despite good intentions, it’s just too hard to resist all the temptations you face day in and day out. What if consistently making healthier choices came more naturally to you? What if healthier routines just became a part of your daily routine? Starting on the very first day of the plan, HMR gives you the tools you need to lose weight while creating new, healthier routines you can rely on for life and you realize that this time I’m keeping the weight off.

Vision   •   Creative Direction   •   Design